In order to promote the ideological and moral quality of college students, inherit the red spirit, tread the red footprints, deepen the patriotic feelings, and make the excavation of the civic elements of all kinds of courses go in the same direction and walk with the core value objectives conveyed by the ideological and political theory courses, the party member teacher of the College of International Exchange, Comrade Wen Jing, carried out a "Long March Red Brigade Cultural and Creative Packaging Design" in the course of "Packaging Design". The work of "Long March Red Brigade Cultural and Creative Packaging Design" in the course of "Packaging Design" was explained to convey the red culture.

On the morning of 5 June 2023, Ms. Wen Jing gave a package design proposal with the theme of "Red Culture and Tourism" to all the students of Visual Communication Design 1, 2 and 3 in Class 2020 in the classroom of 2112. Chaoshan, as a coastal area, has its own seafaring history and red-headed boat culture, which has profound historical and cultural connotations in Chaoshan; Chaoshan people have a special complex for red-headed boats.

Firstly, Ms. Wen Jing explained the design ideas and design process, then led the students to appreciate the classic cases and analyse them, and finally invited the students to go to the podium to explain and analyse their own design ideas and works, so that they can learn from each other. Wen Jing said that the integration of red culture into the red cultural and creative products and packaging design, the development of typical, storytelling, contemporary and educational red cultural and creative products, based on the form of public recognition and popularity, which meets the diversified and personalised needs of consumers, to create a red cultural brand, empower rural revitalisation through design, activate the market potential for consumption, and promote the development of the regional economy. As the youth of the times, we should set up ambitious ideals and pass on the concept of new life.

Taking the major events of the Long March Road as the background, artisticising its content of the story, and illustrating (printmaking silhouettes) the timeline of the major events and the overview of the events. Through deformation, exaggeration and other processing, and then form a visual expression with red cultural connotations, combined with traditional Chinese presentation methods and modelling characteristics of the Long March road to tell the story.

The connotation of "unity, hard work, expansion and innovation" contained in the red-headed boat is the spiritual wealth of the Chao people, which is still inspiring.

Chaoshan Anti-Japanese War Memorial Hall, which reflects the whole historical picture of the Anti-Japanese War in Chaoshan, recalls the history, remembers the martyrs, and carries forward the spirit of the Red-Headed Boat.

Through the study of packaging design, students can master the history, development, role, types, structure, form and design methods of packaging, improve the research, creativity, design and manufacture of product packaging and other related knowledge, and the students are trained to fulfil their ability to complete the packaging design by using different creativity and expression methods. This course is also a concrete result of practicing the implementation of the fundamental task of moral education, with the theme of red travel cultural and creative product packaging design, through the in-depth research of the design topic of self-selected theme, the students also experienced a spiritual baptism. Uncovering the touching stories behind the red resources, deep appreciation of the hardships and difficulties of the revolutionary history, arousal of the power of advancement deeply in the moving, and dissemination of the spiritual genealogy and the initial mission of these Chinese Communists, which have been embedded in generations of Chinese Communists, are condensed in the specific packaging design by the way of recreation of the art of packaging design, through a more vivid, lively, and contagious way.